This was my main project for six months while working with a branding and creative agency: the Turtle Story. Please get in touch with me for a detailed document.
Brief:
To create a brand identity and packaging design for Plum’s new sub-brand “Baby Plum”. The collaterals should include five bath bottles, FOP (Front of Pack), BOP (Back of Pack), gift packs, and brand books.
Project Motive:
- Unified communication across all platforms
- Distinction: a unique identity for the brand
(while keeping the association with the parent brand intact)
(while keeping the association with the parent brand intact)
- An adaptable and extendable design system
