The Innovation Team of Titan Company Ltd. has a yearly award function called the Unlike Awards to recognize employees who have engaged in various projects. occurring as a biennial fixture for showcasing and recognizing the best projects from the field staff and promoting cross-learning from various categories, including the fields of design and areas where they tried but did not succeed.
The participation was extremely low due to the previous visual communication posters being sent out. The challenge was to create a visually appealing campaign online that grabbed more attention and saw better participation.
Out of the various concepts I presented, my team seemed to love this theme of a sweet chocolate-like aesthetic and clouds floating like a dream, much like how it feels to win an award.
Email Teaser
Award Category Emailers
Showing previous year's winners and their projects to motivate more people to apply.
