Brief: The task was to create an emailer design to showcase JUSPAY's Payout System to potential business clients. The design needed to include a hero illustration and adhere to JUSPAY's branding and identity system.
Hero Illustration: The hero illustration visually captures the essence of the Payouts System, featuring icons for various payout methods like bank accounts, UPI IDs, cards, and wallets. It aligns with JUSPAY's style with clean lines, vibrant colors, and a modern look, designed to engage and communicate the system's functionality effectively.
Layout and Hierarchy: The layout is structured for clarity and readability. The title is prominently placed at the top, followed by sections for introduction, product highlights, key clients, and a call to action. Infographics highlight key statistics, making information easily digestible and emphasizing the system's efficiency.
Product Highlights: Key features like KYC and Bank Validation, Analytics Dashboard, higher success rate, lower turnaround time, and instant COD refunds are listed with accompanying icons for quick comprehension and visual interest.
Call to Action (CTA): The "I am Interested" button stands out with a contrasting color, ensuring it is noticeable and clickable. 3D visuals, part of JUSPAY's visual identity, are used to capture attention.
Compliance Note: Placed at the bottom, the compliance note ensures visibility without distracting from the primary content, indicating the system's compliance.
Visual Consistency: The design maintains JUSPAY's color palette and typography, ensuring readability and brand alignment. Elements like blue tones, dotted lines, white boxes, and background patterns are consistently used to adhere to JUSPAY's branding.