Performance marketing is a type of digital marketing where advertisers pay only when a specific action is completed, such as a click, lead, or sale, allowing for measurable results and optimized ad spending. The agenda for designers is pretty simple - understand what works and what doesn't and give the company high CTRs (Click Through Rate).
As the Creative Lead - Performance Marketing, I ensured that we get good CTRs among all categories that cultstore sells - from apparel, fitness equipments to recovery tech and sports stuff.
